In terms of digital marketing, traffic is the pillar of every online business. The success of an online business is measured by how much traffic it generates. However, most people are confused between SEO vs. PPC; even they show similar goals.
Search engine optimization (SEO) focuses on getting organic traffic without spending a penny, whereas, Pay-per-click (PPC) is all about gaining visibility on search engines quickly. Deciding where you should invest in digital marketing is difficult for many business owners and often leaves people wondering SEO vs. PPC: Which is best?
SEO vs. PPC? Here is how you choose!
If you are confused between SEO vs. PPC, if you want traffic on your website for free, you can go for SEO for Google ranking. However, if you have some budget to spend online, you can go for PPC marketing. SEO for ranking is a time-consuming process, as it involves on-page and off-page optimization. Whereas, if you want quick results, i.e., relevant traffic, leads, and conversions, PPC will be the best choice.
According to valve and meter, PPC users are 50% more expected to purchase than organic visitors. As per Junto, more than 85% of users overlook paid results and prefer to click on organic search results. This creates confusion between business marketers about which strategy to choose. Don’t worry! We will now discuss the advantages of SEO vs. PPC marketing to make it clear for you which one to choose.
Advantages of a Typical PPC Campaign
When it comes to SEO vs. PPC, if you have an eCommerce store and want quick sales, you should go for PPC marketing. Here, SEO for Google will work, but it will take a lot of time. PPC is known as the shortcut of increasing brand awareness and hence generate more sales.
Now, let’s discuss some of the advantages of a typical PPC campaign and how it can benefit your business.
- Get Quick and Relevant Results
Unlike SEO for ranking, which takes a lot of time to get satisfying results, PPC marketing presents a more instantaneous effect on your website. When it comes to SEO vs. PPC: PPC is much quicker, which is also why it’s perfect for small businesses.
PPC marketing allows business owners to get better exposure and reach more potential customers in a short time.
- Highly Scalable
When you are spending your money on Google ad s, you don’t have to worry about the cost since it is highly scalable. The best thing about PPC marketing is that – you can control the amount of money spent on your campaign and avoid overspending.
As long as you have a sizable budget, you can integrate PPC marketing into your marketing strategy and bid on high search volume and low competition keywords to generate relevant leads.
- Pay Only When Necessary
When you start your campaign on Google, you have to pay Google only when someone clicks on your ad. PPC campaign is a type of strategy which is a double-edged sword. Yes, each click is a chance that will convert into sales. But, there is no guarantee that your ads will boost your sales. As we have mentioned earlier, most users prefer to click on organic search rather than paid ads.
Advantages of a Typical SEO Campaign
When you want organic traffic on your website without running any paid campaigns, you need to practice White Hat SEO for Google to get higher rankings.
According to ahrefs, more than 54% of all website traffic comes from organic search. People use search engines to discover new products, find relevant and informative content, and locate businesses. By optimizing your site SEO for ranking, you help these people find your business in Google search engine result pages (SERPs).
Here are some of the advantages of a typical SEO campaign.
Do you know that it is possible to do SEO for free? SEO sometimes costs no money, as long as you know how to optimize your website to get higher rankings.
When you are just starting SEO for Google, investing a reasonable amount of money in your digital marketing strategy is advisable. It is worth the investment since your website can gain long-term online exposure and attract thousands of users.
- High Click-Through Rate
When it comes to differentiating SEO vs. PPC, SEO has a higher click-through rate (CTR). By practicing white hat SEO rigorously, you can add more value to your website.
However, to get a high CTR, you have to get on top of Google SERPs, which can be possible by regularly practicing SEO best practices and periodically posting SEO-friendly content. Your CTR will increase once you draw more visitors to your website.
- Long-Term Online Exposure
For building long-term online exposure for your business, nothing does it better than SEO. It is recommended to create relevant and high-quality content to engage readers and improve your organic search rankings. Your website should be more visible on Google and Bing once you practice the best digital marketing strategies.
So, which is better: SEO or PPC? Well, it depends on your type of business and budget. Both SEO and SEM have their different advantages. SEO can add more value to your business in the long run, while PPC is perfect for generating leads instantly.
As a business marketer, it would be best for you to integrate both in your marketing strategy. PPC strategy will show you quick and relevant results, but it can still take time and error to set in on ads that convert without overpaying for results.
If you have a longer timeline and don’t need to see immediate results, then you should go for SEO for Google. In SEO, you won’t be subject to always paying for website traffic or having to come up with new ads to oppose Ad blindness.
That said, we hope this post has helped you get clear about which one to choose: SEO or PPC. The best marketing strategy that combines both tends to lead to the best overall outcome.