Search engine marketing (SEM) is an effective way to reach your target audience on the internet and boost your business. Millions of companies are vying for eyeballs on the web, and SEM is a proven method to attract a good chunk of that traffic to your website. What is Search Engine Marketing (SEM)? Search Engine […]
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On-page Optimization- Improving Your Site’s SEO ranking
How do websites get ranked on search engines? This is usually the first question that lingers over the minds of new as well as old website owners. The broad answer to this question is SEO and the deep answer is On-page SEO. While on-page SEO is all about elements you can control on your website […]
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SEO Vs. SEM – Which one Is Better For Your Business?
There are about 5.6 billion searches every day on Google according to a recent report byKenshoo. The sheer number of searches makes it challenging for you to find and attract a fair share of these searchers to your website or blog. However, following sound SEO (search engine optimization) and SEM (search engine marketing) practices could […]
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Avoiding Keyword Stuffing – How Much Is Too Much?
There are currently about 4.66 billion internet users in the world, according to Datareportal. But, how do you attract a good chunk of this vast traffic to your website or blog? It is by following the best SEO practices and not using black hat techniques and shortcuts like keyword stuffing for fast gains. You may […]
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White Hat SEO vs. Black Hat SEO: Everything You Need To Know
There are about 1.9 million websites currently on the internet, states a report by Hosting Tribunal. So, how do you make your site stand out in this heavy competition? Well, you should know some of the SEO best practices to improve your search engine ranking. A vital thing to know is the difference between white […]
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Google’s Best Practices for Generating Backlinks
Do you wish to boost traffic to your website or blog? If so, you must create backlinks to your site. Yes, backlinks are one of the main elements utilized by search engines like Google to rank web pages and sites. So, if you need to rank higher in Google search, you must generate backlinks. But […]
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Small-Business SEO: Ranking High With Low Budget
The eCommerce boom has undeniably shown a new path to small businesses. There was a time when micro-businesses were hesitant to take the digital route, but the landscape has changed in the past few years and is continuously evolving. Especially after Covid-19 hit the world. Today, small businesses are even more eager to not only […]
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How Tech PR Is Different from Traditional Public Relations?
The digital marketplace has transformed the way we work, learn, communicate and conduct business. It is logical that public relations also has evolved. Consumers look for different things than they did a decade or even a few years ago. The internet has provided a broad selection of brands to choose from, and they are focused […]
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