What is Off-Site Search Engine Optimization?

Does your website contain informative and relevant content? Is your website still struggling to get higher rankings in Google? Your off-site SEO optimization is the biggest reason behind it. Your website is fully on-page optimized, i.e., you have written effective meta tags, meta titles, meta description, etc. but, what about off-page SEO practices? Off-site includes any efforts […]

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What does ROI Mean in Digital Marketing?

Digital marketing involves more than focusing on buzzwords like “engagement” and “viral content.” These metrics cannot provide a clear understanding of whether the effort, money, and time you place in your digital marketing campaigns ultimately prove useful and successful. Instead, measure your digital marketing ROI. Some important metrics that help you measure digital marketing ROI […]

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