Creating relevant and valuable content is an essential aspect of digital marketing. This useful content can help connect with the target audience and build trust, driving your other marketing methods. You can use it as a base to promote your brand and business. But remember, your content should ideally inform the audience and help them […]
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What does ROI Mean in Digital Marketing?
Digital marketing involves more than focusing on buzzwords like “engagement” and “viral content.” These metrics cannot provide a clear understanding of whether the effort, money, and time you place in your digital marketing campaigns ultimately prove useful and successful. Instead, measure your digital marketing ROI. Some important metrics that help you measure digital marketing ROI […]
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How Do You Find Your Site’s Organic Keywords
BrightEdge reports that organic search contributes to 53.3% of website traffic. So, to increase your site’s organic traffic, you should know the keywords it ranks for. This will tell you what users are looking for. You can use tools like Google Search Console, Google Analytics, and others to find your website’s organic keywords that it […]
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Buying “Guaranteed” SEO Services? Think Again!
“Guaranteed SEO Services” The phrase undeniably is tempting. Especially for those who want to get results and rank higher in no time. However, in reality, this phrase is one of the most critical red flags when you are about to hire an SEO agency. Why? Let’s find out. Why you should not trust “guaranteed” SEO […]
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Ranking in Google’s Search Engine Results Page
Though the internet has millions of pages, the most important are SERPs or search engine results pages for digital marketers. As per SMA Marketing stats, 75% of users do not go beyond a search result’s first page. This underlines the importance of getting a high search ranking for your website. Therefore, PPC advertisers and SEO […]
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On-page Optimization- Improving Your Site’s SEO ranking
How do websites get ranked on search engines? This is usually the first question that lingers over the minds of new as well as old website owners. The broad answer to this question is SEO and the deep answer is On-page SEO. While on-page SEO is all about elements you can control on your website […]
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