Does your website contain informative and relevant content? Is your website still struggling to get higher rankings in Google? Your off-site SEO optimization is the biggest reason behind it. Your website is fully on-page optimized, i.e., you have written effective meta tags, meta titles, meta description, etc. but, what about off-page SEO practices? Off-site includes any efforts […]
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What does ROI Mean in Digital Marketing?
Digital marketing involves more than focusing on buzzwords like “engagement” and “viral content.” These metrics cannot provide a clear understanding of whether the effort, money, and time you place in your digital marketing campaigns ultimately prove useful and successful. Instead, measure your digital marketing ROI. Some important metrics that help you measure digital marketing ROI […]
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SEO vs. PPC – Which Is Better for Your Business?
In terms of digital marketing, traffic is the pillar of every online business. The success of an online business is measured by how much traffic it generates. However, most people are confused between SEO vs. PPC; even they show similar goals. Search engine optimization (SEO) focuses on getting organic traffic without spending a penny, whereas, Pay-per-click […]
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How Do You Find Your Site’s Organic Keywords
BrightEdge reports that organic search contributes to 53.3% of website traffic. So, to increase your site’s organic traffic, you should know the keywords it ranks for. This will tell you what users are looking for. You can use tools like Google Search Console, Google Analytics, and others to find your website’s organic keywords that it […]
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Buying “Guaranteed” SEO Services? Think Again!
“Guaranteed SEO Services” The phrase undeniably is tempting. Especially for those who want to get results and rank higher in no time. However, in reality, this phrase is one of the most critical red flags when you are about to hire an SEO agency. Why? Let’s find out. Why you should not trust “guaranteed” SEO […]
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Ranking in Google’s Search Engine Results Page
Though the internet has millions of pages, the most important are SERPs or search engine results pages for digital marketers. As per SMA Marketing stats, 75% of users do not go beyond a search result’s first page. This underlines the importance of getting a high search ranking for your website. Therefore, PPC advertisers and SEO […]
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What Should You Look in A SEO Price Quote
75% of the people never visit the second page of the search results. Yes, that’s true. That is why ranking on search results is so important, and that is why SEO holds a crucial position in the world of digital marketing. Businesses today know it very well and hence are willing to invest in good […]
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Search Engine Marketing – Pay Your Way Into Google Results
Search engine marketing (SEM) is an effective way to reach your target audience on the internet and boost your business. Millions of companies are vying for eyeballs on the web, and SEM is a proven method to attract a good chunk of that traffic to your website. What is Search Engine Marketing (SEM)? Search Engine […]
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On-page Optimization- Improving Your Site’s SEO ranking
How do websites get ranked on search engines? This is usually the first question that lingers over the minds of new as well as old website owners. The broad answer to this question is SEO and the deep answer is On-page SEO. While on-page SEO is all about elements you can control on your website […]
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SEO Vs. SEM – Which one Is Better For Your Business?
There are about 5.6 billion searches every day on Google according to a recent report byKenshoo. The sheer number of searches makes it challenging for you to find and attract a fair share of these searchers to your website or blog. However, following sound SEO (search engine optimization) and SEM (search engine marketing) practices could […]
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