Does your website contain informative and relevant content? Is your website still struggling to get higher rankings in Google? Your off-site SEO optimization is the biggest reason behind it. Your website is fully on-page optimized, i.e., you have written effective meta tags, meta titles, meta description, etc. but, what about off-page SEO practices? Off-site includes any efforts […]
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What does ROI Mean in Digital Marketing?
Digital marketing involves more than focusing on buzzwords like “engagement” and “viral content.” These metrics cannot provide a clear understanding of whether the effort, money, and time you place in your digital marketing campaigns ultimately prove useful and successful. Instead, measure your digital marketing ROI. Some important metrics that help you measure digital marketing ROI […]
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SEO vs. PPC – Which Is Better for Your Business?
In terms of digital marketing, traffic is the pillar of every online business. The success of an online business is measured by how much traffic it generates. However, most people are confused between SEO vs. PPC; even they show similar goals. Search engine optimization (SEO) focuses on getting organic traffic without spending a penny, whereas, Pay-per-click […]
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Buying “Guaranteed” SEO Services? Think Again!
“Guaranteed SEO Services” The phrase undeniably is tempting. Especially for those who want to get results and rank higher in no time. However, in reality, this phrase is one of the most critical red flags when you are about to hire an SEO agency. Why? Let’s find out. Why you should not trust “guaranteed” SEO […]
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